“Our Optimal Reach portfolio solution represents the next generation of advertising, unifying linear TV and digital streaming into a single, comprehensive execution that delivers unduplicated CTV reach.” – Travis Howe, Vice President and Global Head of New Product Solutions at Samsung Ads
Samsung Ads has just taken a significant step forward in its quest to revolutionize connected TV advertising. The company is now offering advertisers access to its Optimal Reach portfolio, which provides actionable insights into linear and in-application streaming audiences. This groundbreaking platform is designed to help brands unlock the full potential of connected TV advertising, eliminate duplication, and optimize their campaigns for maximum reach.
What is Optimal Reach?
Optimal Reach is a suite of solutions developed by Samsung Ads to give advertisers a deeper understanding of linear and in-application streaming audiences. The platform offers sophisticated data that identifies holistic viewing behaviors and enables advertisers to reduce waste and duplication in targeting. By leveraging Samsung Ads’ proprietary data signals, such as TV & You Panel, linear and in-app opted-in ACR (automatic content recognition), and other data sources, Optimal Reach builds advanced machine learning models that predict audience engagement.
Key Features of Optimal Reach
- Measuring Incrementality: This feature helps eliminate duplication and extend messaging beyond reachable audiences using ad-supported streaming (AVOD) and traditional linear campaigns.
- Leveraging Samsung Ads’ proprietary data signals: TV & You Panel, linear and in-app opted-in ACR, and other data signals to build advanced machine learning.
- Predicting Audience Engagement: Using high-performance connected TV and native formats, Samsung Ads’ machine learning model predicts when and where audiences engage most across linear and AVOD.
- Eliminating Duplication: Samsung Ads manages streaming ad frequency across all platforms to eliminate duplication in brands’ CTV buys.
Benefits for Advertisers
- Eliminate Duplication: Optimal Reach helps brands identify and eliminate wasteful ad spend, ensuring that their campaigns are targeting the right audiences.
- Access Unduplicated CTV Reach: The platform provides advertisers with access to audiences that traditional approaches miss, allowing them to expand their reach and impact.
- Maximize ROI: By optimizing campaigns for maximum reach, advertisers can increase their return on investment and achieve better results.
| Advertiser | Campaign Results |
| Luxury Automaker | Connected with over 3 million previously hard-to-reach potential customers and had an incremental reach of 47% beyond its traditional linear and AVOD campaigns. |
“The exceptional 47% incremental reach achieved in this campaign illustrates the opportunity that now exists beyond conventional targeting methods,” – Travis Howe, Vice President and Global Head of New Product Solutions at Samsung Ads
Success Stories
Samsung Ads has already seen success with its Optimal Reach platform. One luxury automaker has connected with over 3 million previously hard-to-reach potential customers and achieved an incremental reach of 47% beyond its traditional linear and AVOD campaigns. This exceptional result highlights the opportunity that now exists beyond conventional targeting methods.
Expert Insights
“By leveraging Samsung’s market-leading first-party data and proprietary insights, brands can identify and eliminate wasteful ad spend while accessing audiences that traditional approaches miss.” – Travis Howe, Vice President and Global Head of New Product Solutions at Samsung Ads
The Optimal Reach portfolio represents a new standard in connected TV advertising. By providing advertisers with a single, comprehensive execution that unifies linear TV and digital streaming, Samsung Ads is revolutionizing the way brands target their audiences. With Optimal Reach, advertisers can unlock the full potential of connected TV advertising, eliminate duplication, and optimize their campaigns for maximum reach. As the luxury automaker’s success story demonstrates, the potential for growth is vast, and the opportunity is now for brands to take advantage of this groundbreaking platform.
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