This trend is attributed to the shift in consumer preferences towards streaming services and the increasing availability of affordable internet access. The Rise of Streaming Services The proliferation of streaming services has been a significant factor in the decline of traditional TV subscriptions.
Ad-supported streaming services are becoming increasingly popular, and their prices are dropping as a result.
Ad-supported streaming services are becoming increasingly popular in Canada, with 44% of the market share. This shift is driven by consumers seeking affordable options without sacrificing quality.
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