The deal is set to run for 5 years.
Carriage Renewal Agreement**
Paramount Global, the parent company of CBS, MTV, and Paramount Pictures, has reached a carriage renewal agreement with YouTube TV. The deal includes the inclusion of Paramount+ With Showtime and BET+ on YouTube TV, marking a significant expansion of the streaming service’s content offerings.
Key Components of the Agreement**
The Rise of YouTube TV
YouTube TV has experienced rapid growth since its launch in 2017. The service has expanded its subscriber base by over 50% in the past year alone, with a significant increase in new subscribers during the COVID-19 pandemic. This growth can be attributed to the increasing demand for streaming services and the convenience of having a single platform for live TV, sports, and on-demand content. Key statistics:
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Broadcast networks still reign supreme, despite cable’s resurgence.
The cable networks have seen a resurgence in viewership, but the broadcast networks are still the most-watched.
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The television landscape has undergone significant changes in the 2020s. The COVID-19 pandemic accelerated the shift towards streaming services, but traditional broadcast networks have continued to thrive.
The Rise of Carriage Fights
Carriage fights have been a staple of the pay-TV industry for decades. These disputes often arise when a cable or satellite provider refuses to renew a contract with a network or channel, leading to the channel’s removal from the provider’s lineup.
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