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Almost half of Canadians have cut cable entirely

This trend is attributed to the shift in consumer preferences towards streaming services and the increasing availability of affordable internet access. The Rise of Streaming Services The proliferation of streaming services has been a significant factor in the decline of traditional TV subscriptions.

Ad-supported streaming services are becoming increasingly popular, and their prices are dropping as a result.

  • Ad-supported streaming services account for 44% of the Canadian streaming market.
  • The average price of ad-supported streaming services is $50 per month.
  • Ad-free streaming services average $50 per month.The Rise of Ad-Supported Streaming

    • Ad-supported streaming services are becoming increasingly popular in Canada, with 44% of the market share. This shift is driven by consumers seeking affordable options without sacrificing quality.

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